6 Types of Effective Infographics you should know
Infographics can transform boring information into interesting information. I once wrote an article on the definition of an infographic (in Bahasa Melayu). Check it out here. Whether you work in marketing and want to make your articles more engaging, or you’re managing a group of people to communicate more effectively, infographics can be an effective tool.
Sometimes we get stuck when having a data but don’t have a concept or type of infographic to build. Or we are unsure how to effectively visualise data. This is where this guide article can help.
How do you select the best infographic style? It is determined by the purpose and goal of the infographic to be created. Furthermore, what is the infographic mean to be present? In this article, we try to look at the list of the most popular types of infographics* that I’ve ever created for my clients. I also include examples to provide you with images and ideas.
- Information Infographic
- Statistical Infographic
- Process Description Infographic
- Comparison Infographic
- Geographical Infographic
- Resume Infographic
*There are many different kinds of infographics. This is a list of the most effective and popular, in my opinion.
1. Information Infographic
This is the most common type of infographic. It is the most effective infographic for conveying new concepts precisely and clearly, or to provide an overview of the subject you wish to present.
Typically, information infographics are divided into sections that include topics and subtopics. Each section includes numbers to assist the reader in navigating the design of your infographic (chronology). Furthermore, the study discovered that readers were more likely to attract infographics that included numbers in the title.
Despite the fact that it is chronological, we are not required to follow these rules. If you have a collection of tips that are not chronological, you can use this layout as an example:
Use your imagination when designing, such as with colours. Your infographics will be more visible as a result of this. The following examples use three different background colours for each section:
Your design can also be made more cheerful by outlining each segment with a stunning border. This example achieves a good balance of background and separator:
2. Statistical Infographic
Statistical infographics are a type of infographic that can be used to present content to readers in a more systematic manner. It contains pie charts, bar graphs, and any other data visualisations. This type of infographic is typically used to present the results of a survey or research.
For example, you are writing a blog post about project management statistics. If you still want to put it in an article, readers will probably ignore it because it is too boring. Perhaps you should think about using a statistical infographic. When writing a blog or article, consider including this infographic at the end of the discussion. It will stimulate the reader’s curiosity and persuade them to read other articles.
3. Process Description Infographic
The main elements of the Process Description Infographic are the steps of actions and processes. If there is technical information or complex steps, this type of infographic is appropriate.
Furthermore, it can instruct your customers on how to use your products, hence, increasing the value and uniqueness of your products. It is also useful for emphasising important steps and simplifying complex ideas. The technique involves categorising and sorting by categories and subcategories.
4. Comparative Infographic
This is a must-have infographic in my list. This infographic visually compares or differentiates more than two items by presenting them side by side. In most cases, it allow readers to choose the best option.
In business, comparative infographics are used to demonstrate how our products or services outperform from competitors. This type of infographic usually uses a table format with icons or illustrations. The goal is to make the reader more aware of the parallels and contrasts. When writing a blog or article, consider including this infographic at the end of the discussion. It will stimulate the reader’s curiosity and persuade them to read other articles.
5. Geographical Infographic
This infographic is extensively used by businesses and organisations. Geographical infographics are visually attractive visual representations of information about a certain place. It frequently appears as a map, either a world map or a map of a particular nation or area.
Usually, it’s intended to offer demographic information or specialised knowledge about a region. It is useful for entrepreneurs and marketers since it allows them to personalise material for particular clients.
If you want to convey statistics about other countries, use this type of infographic. The numbers and the accompanying data are drawn to the audience’s attention in this approach.
6. Resume Infographic
The battle for jobs is so intense every day. Job seekers must come up with fresh strategies to promote their uniqueness. This is the reason infographic resumes have grown in popularity recently.
I don’t believe the graphical resume will take the place of the conventional resume. However, a first-look visual document is what determines whether or not we move on to the interview stage. It is reasonable to attach it to an email when applying for a job or post it online as a portfolio.
Below is an infographic resume that uses a straightforward colour scheme as an example. The design is glanced at from the sides, and the icons used are so plain:
Also, make a resume that shows your experience and qualifications:
That wrap up the six types of infographics that can effective boost your marketing and productivity in creating an infographic. I hoped that these examples and descriptions would serve as inspiration for you as much as for me.
It seems to be simple to create attractive infographics, and you can share them on a variety of channels and platforms to engage readers. Every organisation must create a network on these social media platforms. Engaging graphics can help you achieve this achievement. Need assistance with an infographic presentation? Ask here.